Brand Showcase

Nicco Park has various innovative mediums to showcase your brand identity through effective advertising to an audience who spend quality time with their family and friends at the park. The park is open throughout the year, 10 hours a day, so a brand gets a 364 day exposure instead of a single day unlike newspapers. The presence of various advertisers in Nicco Park increases collective brand equity. There are ample opportunities for advertising at Nicco Park from ground level to aerial locations for visibility through light poles, glow lights, cluster cubes, signages, ticket booths etc.

It has been found that on an average, a visitor spends about 3 to 4 hours at this park with a relaxed mind; the place is free from clutter, air or sound pollution and the target audience has no distraction, thus the retention rate for your product or service is the maximum here. It is a year round one spot “out of home” advertisement point as visitors come from all corners of the city as well as from the suburbs. In effect perhaps, other than the television, there is no other medium which offers such a high one-to-one approach to brand selling. With a footfall of 1.5 million round the year, what better way to offer an appropriate ambience where a captive audience will have top of mind recall of your brand in such a comfortable atmosphere? Moreover, branding at Nicco Park allows add-on facilities like promotional activities, road shows, data sampling etc. Visitors who click photographs, carry with them the advertised messages; thus the brand reaches out further to a larger audience. In case of long term branding, the name of the ride gets synonymous with the brand advertised on it. Options for branding activities exist right from various rides to theme events and parties. We can even give you customized solutions for your specific branding exercises. Contact us today and find innovative ways of effective branding activities for communicating with your customers.

• Who are the advertisers ?
• What you can do ?